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Keywords Framework

The Customer Journey Keywords Framework guides you step by step in determining the right keywords for each stage of the customer journey. Start filling in the lists in the General Section. From there on complete each stage (Awareness (Google’s See), Consideration (Google’s Think), Purchase (Google’s Do), Loyalty (Google’s Care)) and click Generate. Appropriate combined keywords for each stage will be merged. It’s easy! You can always check the guide.

Products or Services Category
Products or Services
Properties
AWARENESS KEYWORDS (Google’s See)
Category Facts


Product Facts









CONSIDERATION KEYWORDS (Google’s Think)
How/Where/When (THINK)


Targets








PURCHASE KEYWORDS (Google’s Do)
Offers


Competitors








LOYALTY KEYWORDS (Google’s Care)
Brand


Support






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