Website Customer Journey
A visitor follows a customer journey on your website. You must take this into account when setting up your website. The awareness, consideration, purchase and loyalty stages are translated for websites using Google’s See, Think, Do, Care (STDC) model, a guideline for implementing the online customer journey, developed by Google’s Avinash Kaushik.
Googles See, Think, Do, Care model
The See, Think, Do, Care (STDC) model is Google’s guideline for implementing the online customer journey on a website. The model distinguishes 4 phases for which you should provide corresponding entry points / landing pages on your website.
Keshoo, the free keywords tool
Which keywords belong to the different entry points? And which keywords do you use for organic search (SEO) and which ones for paid search (SEA)? Keshoo, the Customer Journey Keywords Framework guides you step by step in determining the right keywords for the Awareness, Consideration, Purchase and Loyalty phases (aka See, Think, Do, Care phases). It is the only keywords tool for supporting your websites customer journey.