Best Customer Journey Keywords Framework

Keywords Framework

The Customer Journey Keywords Framework guides you step by step in determining the right keywords for each stage of the customer journey. Start filling in the lists in the General Section. From there on complete each stage (Awareness (Google’s See), Consideration (Google’s Think), Purchase (Google’s Do), Loyalty (Google’s Care)) and click Generate. Appropriate combined keywords for each stage will be merged. It’s easy! You can always check the guide.

GENERAL

Products or Services Category Required	Products or Services Required	Properties Required

AWARENESS KEYWORDS (Google’s See)

Category Facts Required	Product Facts Required

Category Facts / Categories	Product Facts / Products	Product Facts / Properties / Products

CONSIDERATION KEYWORDS (Google’s Think)

How/Where/When (THINK) Required	Targets Required

HOW / Properties / Products	Properties / Products / Target

PURCHASE KEYWORDS (Google’s Do)

Offers Required	Competitors Required

Offers / Properties / Products / Targets	Properties / Products / Competitors / Targets

LOYALTY KEYWORDS (Google’s Care)

Brand Required	Support Required

SUPPORT / Properties / Products / Brand / Targets

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