The Customer Journey Keywords Framework guides you step by step in determining the right keywords for each stage of the customer journey. Start filling in the lists in the General Section. From there on complete each stage (Awareness (Google’s See), Consideration (Google’s Think), Purchase (Google’s Do), Loyalty (Google’s Care)) and click Generate. Appropriate combined keywords for each stage will be merged. It’s easy! You can always check the guide.
AWARENESS KEYWORDS (Google’s See)
CONSIDERATION KEYWORDS (Google’s Think)
PURCHASE KEYWORDS (Google’s Do)
LOYALTY KEYWORDS (Google’s Care)
The STDC Keywords Framework is designed for a minimum screen width of 1140px.