The Keshoo Keywords Framework may seem complicated at first glance, but it is actually quite basic and easy to master. The first step in this keywords guide, describes adding data in the General Section. The General Section does not provide any output itself but is meant as common input for the other sections.

Understanding the STDC frameworks General Section

  1. Add product or services categories

    General section

    A product category or services category is product(s) industry or market sector you are targetting on in this session.

    Required checkbox: The first element is a readonly checkbox with status “checked”. Required within the context of the framework means that there will be no combined data without any of the items in the underlying list.

  2. Add products or services

    Products or Services

    And now the most important step. Adding your products or services. The framework can best be used for one product(category) per session. For example: if you run a yacht club and boat rental, you can best run the framework and generate the keywords for the club in one session and the rental service in the second.
    So, in this sample there are two products added. A burger and an Argentinian Steak. The adjective “Argentinian” should only be added if we offer Argentinian steaks only and this adjective is indispensable. In all other cases we should only enter “Steak”. All product properties, characteristics or other descriptive words should be entered in the next steps and stages.

  3. Add properties

    Product Properties

    In this last step of the General Section, all relevant properties for the products or services added in this session can be entered. As you can see, the option Required can now be checked. This means that if this option is unchecked keyword combinations will also be combined/merged without any property.