Introduction

Ready to sell? Customers in this stage have a purchase intention and are looking at products or services. They search for offers and compare products from suppliers. So, get started with this Purchase Keywords Guide.

Generate purchase keywords

How to generate keywords for Google’s Purchase stage?

  1. Add offers

    Offers

    The customer is specifically looking for a provider. If the search phrase shows the intention to buy, you should not miss this lead. Choosing words with purchase intent that a customer uses in this stage is therefore key to sales. However, the downside is that the number of searches in this stage is low.

  2. Add competitors

    Competitors

    Competition is good. It keeps you on your toes. In some industries it is not done to enter the names of competitors and their products as keywords. However, this is common in most industries. Although you may not mention peers in your industry in advertisements, this is allowed in keywords. It is up to you if you want to use this list.

  3. Generate Purchase keywords

    Generate purchase keywords

    Ok, let’s generate the Purchase keywords! Again, the result depends on the entered data and the settings. You will have to discover which settings fit best.

  4. Copy Purchase keywords

    The keywords have been generated. What now? Also in this stage you need to determine the estimated search volume for the keywords. Once done, you can strategize which keywords you want to be found on through organic search (SEO) or paid search traffic (SEA). Normally, the Purchase stage is best suited for SEA. The visitors who are in this stage of their customer journey have a concrete buying intention. Advertising budget that you use for this is therefore well spent.
    There are various tools for estimating search traffic. For example, you can do this within Google Ads in the keyword planner (Tools and Settings> Keyword planner> Get search volume & forecast) or great paid tools such as MOZ or SEMRush.